Press photo: Hong Kong’s First Bus Passenger MicroInsurance “BUS RYDE” KMB Monthly Pass Exclusive Reward
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Hong Kong’s First Bus Passenger MicroInsurance “BUS RYDE” KMB Monthly Pass Exclusive Reward

(From left) Andy Ann, Co-founder and CEO, YAS, Windian Lai, Chief Business Officer (Bancassurance and Alternative Channels), Generali Hong Kong and Joseph Leung, Financial Controller, KMB introduce Hong Kong’s First Bus Passenger MicroInsurance “BUS RYDE”.

The Kowloon Motor Bus Company (1933) Limited (“KMB”) announced that “KMB Monthly Pass” holders are free to enjoy Hong Kong’s First Bus Passenger MicroInsurance “BUS RYDE” starting from 28 July (Wednesday). KMB Monthly Pass holders are entitled to personal belongings and accidental medical protection during their KMB journey.

KMB collaborates with local insurtech venture YAS and Generali Hong Kong 1 to provide microinsurance “BUS RYDE” 2 to passengers aged 18 to 70 who are holding a Hong Kong identity card and a valid “KMB Monthly Pass”.

“BUS RYDE” is co-launched by YAS and Generali 1. “KMB Monthly Pass” holders can register “BUS RYDE” with the number on Octopus card or Octopus product via YAS APP or “BUS RYDE” webpage. Passengers can enjoy seamless protection from “BUS RYDE” once it is successfully activated. It will be automatically renewed when passengers purchase the “KMB Monthly Pass” again.

Passengers with “BUS RYDE” are entitled to personal belongings coverage up to $2,000 (including mobile phone, earphone, wallet, etc.) and up to $5,000 for accidental medical expenses. KMB considers the needs of passengers at every moment and expects the loss incurred by loss of property can be reduced with the protection of “BUS RYDE”.

“BUS RYDE” webpage: https://yasss.info/bus-ryde
Terms and conditions of “BUS RYDE”: https://yasss.info/bus-ryde-tnc
“BUS RYDE” media materials: https://yasss.info/bus-ryde-materials

Download YAS APP: https://yasss.info/kmb-yas

Visit the “BUS RYDE” webpage and complete the registration in three steps! Process is as follows:

Step 1: Register “BUS RYDE” with the number on Octopus card or Octopus product and your name on Hong Kong identity card.
Step 2: Register as a YAS member
Step 3: Download “YAS” APP

KMB Monthly Pass Holders will receive a confirmation email within 24 – 48 hours

If you have any enquiries, please contact:
Corporate Communications and Public Affairs Department
Email: ccd@kmb.hk
Telephone: 5596-1969

YAS Corporate Communication Department (Foxy Tang)
Telephone: 9650-3493

Generali Hong Kong Marketing and Communications Department
Telephone: 2521-0707


1 Assicurazioni Generali S.p.A (Hong Kong Branch), part of Generali Group, an Italian insurance provider with a 190-year of history
2 For full terms and conditions and exclusions, please refer to the policy document. Assicurazioni Generali S.p.A. (Hong Kong Branch) reserves the right to accept or decline any application.

BUS RYDE Promotion Campaign terms and conditions apply.

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