YAS and QBE Launch Hong Kong's First Pay-As-You-Sell Product Liability Insurance for E-Commerce Merchants

Hong Kong – 2 December 2024 – YAS and QBE Hong Kong today announced the launch of the region's first pay-as-you-sell product liability insurance. Underwritten by QBE and distributed exclusively through YAS, this innovative insurance solution leverages technology from Assureful, an insurtech firm, to deliver insurance designed specifically for merchants selling on major online marketplaces like Amazon, eBay and Shopify.

Traditional product liability insurance requires merchants to forecast annual sales and prepay yearly premiums. The Pay-As-You-Sell model embeds cover in sellers' e-commerce platforms, with premiums that automatically adjust based on monthly actual sales data — so merchants only pay for what they sell.

Key highlights

Pay-as-you-sell premiums: Premiums sync with monthly actual sales — no annual projections or guesswork.
28,000+ product categories: Covers product liability, intellectual property disputes and customer injury.
Platform compliance: Meets insurance requirements for Amazon, eBay, Shopify and other major marketplaces.
Smart pricing: Assureful's pricing engine analyses 400+ data points to generate real-time quotes.
42% average savings: Customers save an average of 42% compared to traditional annual premium models.

About YAS

YAS is a leading insurtech company in the Asia-Pacific region, dedicated to embedding insurance into everyday life. YAS Digital Limited (Insurance Agency Company Licence No. FA2648) is registered in accordance with the Insurance Companies Ordinance (Cap. 41 of the Laws of Hong Kong) as an insurance agent for distribution of insurance products in Hong Kong.

About QBE Hong Kong

QBE Hong Kong has been serving Hong Kong for more than a century, providing comprehensive non-life insurance solutions for business and personal customers. Learn more at www.qbe.com/hk.